Jasmine Rose

By Emily Hazel of The FEMPIRE Formula™

INTENTIONAL AESTHETIC. VISUAL VIBES. BRAND ALCHEMY.

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0

a b c d e f g h i j k l m n o p q r s t u v w x y z

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BRAND FONTS

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Ivy Journal Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0

a b c d e f g h i j k l m n o p q r s t u v w x y z

BROWSER ICONS

NORMAL

DARK MODE

Together, we are enlivening the places that have become numb.
Together, we are coming home to the places we have been dissociated from.
Together, we are bringing our hands to our bodies and blood.
Together, we are restoring the maternal nervous system.
Together, we are becoming vital in our female physiology, again.

The brand of Jasmine Rose is a powerful embodiment of primal feminine, maternal wisdom, and unapologetic truth. The design and strategy for her website, brand material and online presence should evoke the visceral, grounding, and transformative essence of her work.

She is Grandmothers hands — wrinkled and cracked, flesh and proof of a full life lived all the way alive. She is the bark of cedar, the smell of pine, the morning song of Spring shaking the branches loose of the slow of Winter. She is decay and death, conception and freshness, on the edge of creation and the most ancient technology of all. She gathers the bones and starts the fire, protects the cave and tends to the roots. She is the harvest, the dying light, the beginning and the end. She is Love, a heart-coming, a return to the wildness of Woman and rebellion to the poison that has us drunk on amnesia, forgetting the origins in which we came. She is All. She is you, me, Her. She is the history and the future, she is beyond time and nothingness. From the primordial, fertile dark of the Void, She breathes, snarls, cackles and tells stories of just how free we could be.

VISUAL MOOD + IMAGERY INSPIRATION

COLOR PALETTE

Colour psychology & associations

The selected neutrals, Stone and Bone, convey stability, earthiness, and warmth. These muted beige tones feels grounding, calming and a non-evocative backdrop for the potency of Jasmines work, imagery and words to lift from a solid and safe foundation. The off-white Bone symbolizes a blank slate and a fresh start, a revitalisation, a blank slate.

The Terracotta is a fiery orange-red is rooted in the Earth yet pulsating with energy and life — an electrifying wake up call to the dormant or tired creative spark, the colour of the flicker of Eros and flame of life within the womb, no matter how disconnected or dark. This is a colour of vitality, passion, and alchemy — a nod to the sacral chakra and restoration of passion and turn on.

Terracotta is the child-like innocence of exploring the body and its sensations — a beacon of bold light, creativity and unexpected, disruptive energy to the typical palette we associate with womb work or this industry.

Earth & Blood tap into the raw, visceral aspects of womanhood—blood, birth, and sex—evoking feelings of primal connection and remembrance of our Ancient Origins. It’s dirt under fingernails, foraging and tending to the soil, the foundation in which all springs forth and returns after death. These colours are chosen for the depth, richness and ties to ancestral memory of life closer to the Mother.

Midnight represents the fertile darkness of the womb and the deep, mysterious work Jasmine does in the realms of the body and spirit. It connects to the 8th house themes of death, rebirth, intimacy, mystery, depth, and transformation. Almost black, it hints at “the darkest is before the dawn” — seducing the audience into the shadow as a place to enter with courage and curiosity.

This palette visually and emotionally embodies the journey Jasmine offers: a return to the primal, sacred altar of Woman.

BRAND ASTROLOGY

  • Sex. Death. Mystery. Transformation. Shadow-Work. Business. Finances. Merged resources. Taboo. Alchemy.

  • Revolutionary. Visionary. Black sheep. Eccentric. Innovative. Inventive. Genius. Cosmic. Quantum

  • Revolutionary. Visionary. Black sheep. Eccentric. Innovative. Inventive. Genius. Cosmic. Quantum

MERCURY CODES

Your COMMUNICATION placement

  • Ruler of communication

  • Articulation

  • How you share yourself

  • Speaking

  • Copywriting

  • Mindset + perception

  • Learning style

The Mercury placement gives us valuable information about how you are already wired to express and communicate, and the most align way to share your unique message. These are your gifts of communication and articulation, so that your dream clients can really receive you.

Leverage this code in your content creation for your aligned audience to resonate with you and disrupt any outdated paradigm marketing + sales tactics that don't feel good for you

VENUS AESTHETIC

Your MAGNETISM placement

  • Where you’re charmed or lucky

  • Most ease in manifesting

  • How you connect with others

  • Attraction + desire

  • Beauty + aesthetic

  • Ease in sales

  • Receptivity

Your Venus reveals where and how you are most magnetic, and your most exalted state of attraction. This speaks to the environments and energies that align you to your receptive mode and what people love to pay you for.

Working with your Venus brand code increases magnetism, so it is what we focus on most for visual identity, aesthetic and "vibe" to exude.

Brand Tone & Voice

AFFIRMATIONS FOR ACTIVATING BRAND VOICE

  • Visionary and forward-thinking

    I speak with clarity and inspire radical transformation, challenging societal norms with my words.

    My words electrify, awaken, and align women with their sacred origins.

  • Rebellious & unapologetic

    I embrace my truth with boldness, unapologetically calling women into their readiness.

    My words are not meant to please but to provoke.

  • Deeply transformative

    I pierce through surface-level narratives to reach the core of a woman’s being.

    My voice is a catalyst for healing, unearthing forgotten truths.

  • Fierce

    I deliver truth with conviction, cutting through fear and conditioning.

    My voice is a wake-up call.

  • Maternal

    I hold space with compassion.

    I see and honor each woman’s journey, walking with her in remembrance.

  • Empowering

    I empower women to reclaim their bodies and their wisdom, knowing they are whole.

    I speak life into the sacred altar of womanhood, inspiring a return to the Womb.

HOW TO USE THIS IN YOUR CONTENT:

  • Write provocative headlines - allow yourself to be bold + sharp

  • Create ritualistic calls to action, rather than boring expected ones we see so much of

  • Weave in symbolism and archetypes, with sensory language of the seasons

  • Educational yet through storytelling

  • Invite reflection and introspection through inquiry + questions

  • Blend primal and cosmic energy in visual and written content, merge the worlds that seem paradoxical

Brand Goals

BRAND VALUES

Integrity • Mastery • TRUTH • Embodiment • Reclamation

BRAND PURPOSE

To guide women into a deep reclamation of their womanhood, reconnecting them to their bodies, blood, and womb wisdom. Jasmine’s brand exists to help women heal generational wounds, restore their maternal nervous systems, and embody their full vitality through transformative rituals, education, and intimate mentorship. By challenging societal norms and invoking primal remembrance, her work inspires women to end the war on their womanhood and fully honor their bodies as the altar of life.

VISION

To create a world where every woman is deeply connected to her womb wisdom, living in embodied truth, and honoring her body as a sacred altar of life.

MISSION

To empower women to reclaim their ancient, sacred feminine power through transformative womb care and ancestral wisdom fostering deep healing and devotion to their vitality and womanhood.

TARGET AUDIENCE

Women who have experienced physical or emotional challenges related to their wombs, such as menstrual issues, fertility struggles, or trauma, and are looking for holistic solutions. They are ready to go beyond surface-level healing and are seeking profound, life-changing experiences that reconnect them to their primal essence, and have felt disconnected or oppressed by societal norms around womanhood — they’re committed to break free from shame, secrecy, and disempowerment. They crave a deeper sense of belonging, guided support, and transformative, intimate experiences. Clients who are devoted to fully engaging with their healing journey.

WEBSITE MAIN GOAL

Educate on Jasmines body of work and provide pathways to move closer by booking a session or investing in mentorship.

BRAND PROMISE

Through a hands-on, no-nonsense approach, she offers transformative womb care, mentorship, and facilitation that go beyond surface-level healing. Jasmine’s work is rooted in deep respect for each woman’s unique journey, meeting them where they are and creating a space that is both nurturing and fiercely empowering. She doesn’t shy away from challenging her clients to go beyond their comfort zones, encouraging them to face the parts of themselves they’ve neglected or suppressed. Her approach is grounded in real, embodied transformation—no fluff, just the honest, powerful work it takes to access true vitality.

POWERFUL, devoted, reclaimed: this is Jasmine Rose.

BRAND GUIDELINES